Lloyds Bank has launched a campaign aimed at redefining the meaning of business banking, in partnership with creative agency EveryFriday.
The campaign, titled ‘This is business banking’, challenges perceptions of the sector as cold, distant and commoditised. It positions Lloyds as a partner that delivers real support, highlighting the importance of hands-on expertise over purely digital solutions.
The launch spot features Hainsworth Fabrics, a UK-based textile company with a history dating back to the Battle of Waterloo. Today, Hainsworth produces fabrics for fashion and protective clothing for firefighters.
The ad showcases how Lloyds provides funding to support international trade and access to sector specialists who understand the factory floor, enabling the company to sell its UK-made products globally.
The campaign will run across TV, out-of-home, social media and digital channels.