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Westpac, one of Australia's big four banks, has signed as Cricket Australia’s principal partner, backing both the men’s and women’s...

PNC Bank has launched its ‘Brilliant Ben Franklinisms’ campaign across paid and organic social media, using a modern-day Benjamin Franklin...

French mutual insurer Groupama has renewed its partnership with Ligue 1 club Olympique Lyonnais (Lyon) to retain naming rights to...

U.S. Bank has partnered with Netflix for a sponsorship deal that will see the bank's branding embedded into the Happy...

Direct Line has unveiled a new brand platform and integrated marketing campaign titled “That’s How It’s Done”, reinforcing its position...

Mastercard has returned as the official partner of the 2025 Esports World Cup Foundation, the world’s largest gaming festival that...

Progressive Insurance has collaborated with DC Studios and Warner Bros to spotlight its in-app safety feature through the upcoming Superman...

Bank of Ireland is targeting the Gen Z demographic with a major integrated marketing campaign that highlights the benefits of...

Robinhood has entered a multi-year partnership with OGC Nice, its first sports sponsorship outside the US, as part of its...

PayPal has teamed up with Taco Bell to launch a new initiative that taps into the loyalty of the fast-food...