Marsh has entered into a multi-year agreement with Formula 1, marking a significant move by the insurance broking giant into global sport.
Under the deal, Marsh will become both the sport’s Official Risk Partner and Official Insurance Broking Partner, aligning its brand with one of the world’s fastest-growing sporting properties.
The partnership brings together two organisations with extensive international reach.
Formula 1 races in more than 20 countries and boasts a global fanbase of over 800 million, while Marsh operates across 130 markets. The agreement is expected to strengthen Marsh’s global visibility as it continues to position itself as a unified brand.
As part of the collaboration, Marsh will establish a prominent presence across the Formula 1 ecosystem, including trackside branding and curated hospitality experiences at races worldwide. The company will also target senior business audiences by leveraging the sport’s international platform.
A key element of the partnership is the launch of Risk Perspective, a content series hosted on Formula 1’s digital channels. The series will examine how drivers and teams assess and respond to risk across nine circuits, highlighting parallels between elite motorsport decision-making and business leadership.
Stefano Domenicali, President and Chief Executive of Formula One Group, said the partnership would “further enhance” the sport’s growth trajectory, pointing to shared values around innovation and performance.
John Doyle, President and Chief Executive of Marsh, added that Formula 1 represents “the pinnacle of performance, precision and resilience”, aligning closely with Marsh’s focus on helping clients navigate complexity and manage risk.
The deal signals Marsh’s intent to deepen its engagement with global audiences while reinforcing its positioning around data, analytics and risk expertise, areas that closely mirror the demands of elite motorsport.