Mastercard has launched a new campaign linked to its partnership with Lionel Messi, featuring stories from selected cardholders who will take part in a jersey swap with the footballer for the first time.
As part of the initiative, Mastercard will introduce La Colección Diez de Diez, a limited run of 10 custom-designed jerseys created in collaboration with creative director Guillermo Andrade.
Throughout 2026, Mastercard cardholders will be able to enter for a chance to take part in exclusive jersey drops connected to the collection. Cardholders will also be able to enter a sweepstakes for the opportunity to win one of the limited-edition jerseys.
The campaign sits within Mastercard’s broader ‘Priceless Experiences’ platform and aims to give fans access to activities associated with Messi and the wider football community.
Rustom Dastoor, EVP of marketing and communications, Americas, at Mastercard, said: “Soccer is more than a sport – it’s a global language that connects cultures and communities everywhere,
“Partnering with Messi, one of the greatest icons of our time, lets us honour his legacy and put fans at the heart of this cherished tradition by giving them the once-in-a-lifetime chance to participate in a ritual traditionally reserved for the pros.”