Mastercard has partnered with the Billie Jean King Cup by Gainbridge, the women’s World Cup of Tennis, to offer cardholders exclusive perks and champion the sport’s growing fanbase.
The collaboration launched with an event at Mastercard’s ‘Style of Our Own’ activation on London’s Regent Street, featuring tennis legend Billie Jean King.
As part of the partnership, Mastercard will offer fans a range of ‘Priceless Experiences’ that bring them closer to the action. Cardholders can enjoy behind-the-scenes tours of the Shenzhen Bay Sports Centre Arena, access to player warm-ups, and the chance to take part in the iconic coin toss during the finals. They’ll also benefit from exclusive ticket pre-sale access.
The benefits will roll out at the 2025 Billie Jean King Cup Finals, held from 16–21 September in Shenzhen, China.
Raja Rajamannar, chief marketing and communications officer at Mastercard, said: “We’re focused on connecting people to their passions, their purpose – and each other,
“With tennis gaining momentum across the globe, partnering with the Billie Jean King Cup allows us to connect with fans in exciting new ways as we support what is sure to be a vibrant future for the sport.”
Mastercard will also serve as the inaugural partner of the Billie Jean King Cup Global Rankings and the “Team of the Year” award, which honours the team that best embodies the passion, performance and values of the competition.
This new partnership strengthens Mastercard’s global tennis sponsorship portfolio, building on its long-standing relationships with the Australian Open and Roland-Garros.