Money 20/20 Asia has successfully filled a gap for financial promoters to reach payment service providers, according to leading compliance marketer.
Luwei Lin, APAC marketing lead for emerging markets compliance platform Ebanx, said the profile of delegates at this year’s inaugural show have been highly relevant for their business and allowed them to showcase the brand.
“We chose Money 20/20 Asia before the pandemic because the Money 20/20 brand is famous. We wanted to do the show for brand awareness with payment service providers. A secondary reason was to potentially onboard merchants.
“After the pandemic, people are keen to do meetings once again and Money 20/20 is perfect as it is a big brand.”
Ebanx is a platform that allows merchants to comply with legal and regulatory requirements in emerging markets in regions such as Latin America, Africa and India, without the need for establishing a local entity within a country.
At Money 20/20 Asia, the company decided to bring a combined commercial team to staff the stand that included representatives from marketing and the sales and product teams.
Lin said that event-driven marketing is a key component of her broader marketing approach as it ensures that she keeps abreast of market trends and close to the client base.
“I cover the whole APAC region and manage all of the marketing campaigns. I am located in Shanghai. If you only sit in-house and don’t get into your market, you don’t know what you don’t know. We want to talk to merchants and to PSPs. Money 20/20 allows us to do that.”
Ebanx’s presence in Bangkok will support the organisation’s broader marketing activities that include paid advertising on Google Search and LinkedIn as well as a series of proprietary events in Latin America.