Clear Junction Group and digital asset issuer Agant have partnered to market and distribute GBPA, a new pound sterling stablecoin.
The partnership, announced at Money 20/20 Europe, will target what the two companies call a structural gap in a digital asset market heavily dominated by the US dollar.
The B2B marketing strategy aims to position the 1:1 sterling-backed token as the primary digital settlement and treasury tool for UK and European financial institutions that still operate with sterling at the core of their daily business flows.
Teresa Cameron, CEO of Clear Junction, said: “Clear Junction Group works with licensed financial institutions that need reliable payments infrastructure, strong operational standards and a compliance-first approach. This partnership with Agant is a natural extension of that role.
“Sterling needs credible infrastructure if it is to play a meaningful role in the next stage of digital settlement. Through this partnership, Clear Junction Digital Limited will support a defined route between fiat GBP and GBPA for eligible institutional clients.”
To establish credibility with a highly risk-averse institutional target audience, the product’s market positioning leans heavily on a dual-regulated entity framework.
Clear Junction Digital Limited, an FCA-registered cryptoasset business, will drive the B2B distribution and client-facing proposition, whilst Clear Junction Limited, an FCA-authorised electronic money institution (EMI), will govern the underlying fiat GBP infrastructure required for seamless issuance and redemption.
Andrew MacKenzie, Founder and CEO at Agant, added: “The UK has a significant opportunity to shape the next stage of digital money infrastructure. A credible Pound sterling stablecoin can help ensure sterling remains relevant as institutional finance becomes increasingly connected to blockchain-based settlement.”
The core value proposition of GBPA centres on operational efficiency, with a marketing message focused on domestic and cross-border payments, corporate treasury, FX, and exchange liquidity.
To support these practical use cases, the companies are promising fast transaction turnarounds, targeting an operational flow where issuance and redemption payments are initiated within one hour.