Monzo Bank provided Coventry City fans the chance to purchase the official away kit for just a penny, with the launch of two pop-up “1p Shops” ahead of a match against Leicester City on Saturday 17 January.
The pop-ups, which were designed by BBH London and situated at Broadgate Square and the fan village, allowed anyone with a Monzo personal account to purchase the kit for 1p.
On the day, a single penny could secure a football shirt, while the campaign also aimed to show how such small amounts, saved regularly, can grow into a meaningful savings pot over time.
Monzo covered the cost of the shirts to demonstrate the tangible impact of pennies adding up, encouraging long-term saving habits among supporters.
The initiative is part of Monzo’s ongoing partnership with Coventry City, which began in the 2024/25 season when the bank became the club’s principal partner and was renewed in July 2025. Monzo’s branding will appear on the front of the shirts for the 2025/26 season, with Monzo Business also featuring on the back as the partnership continues to expand.
The campaign was designed to deliver tangible value to Sky Blues fans while reinforcing Monzo’s focus on helping customers build savings through small, manageable actions.