Monzo has launched its biggest business banking advertising campaign to date, rolling out across the UK through to the end of March.
This new campaign looks to engage larger SMEs to increase consideration for Monzo Business and its new expense cards product.
This comprehensive through-the-line marketing effort will leverage Monzo’s established “Money Never Felt Like Monzo” creative platform, adapting it for the business banking space to communicate a powerful message: Business feels better with Monzo.
AJ Coyne, VP Marketing, Monzo said: “At Monzo, we’re on a mission to make money work for everyone – and that includes sole traders, start-ups and small businesses. With our brand relaunch last year, we set out a new creative platform — ‘Money Never Felt Like Monzo’ — and now we’re bringing that to Monzo Business.
“The work is designed to be simple and bold and is inspired by what we hear from our community of more than 500,000 business customers. Excited to see it live and to bring the Monzo magic to even more businesses across the country.”
Delivered by creative studio Uncommon, the 20-minute film illustrates how business feels better with Monzo through a series of impactful comparisons – where negative and stressful feelings associated with business management are juxtaposed with empowering, positive experiences that showcase what banking with Monzo Business would feel like instead.
The campaign will employ a phased approach across multiple channels, including TV & video-on-demand, OOH, digital, audio and direct mail.
This diverse media approach is designed to ensure the campaign resonates with a wide array of businesses, driving both brand recognition and measurable growth.
Lucy Jameson, Founder, Uncommon Creative Studio said: “We’ve been so pleased to see the success of ‘Money Never Felt Like Monzo’, leading Monzo to be named Marketing Society’s brand of the year in 2024. We are now so excited to see the continuation of the creative platform come to life for Monzo Business Banking.”