Financial education charity MyBnk has rebranded as Money Ready, unveiling a new name and identity to reflect its evolving mission of helping people to take control of their finances.
The charity said the change is more than a cosmetic update and represents its ambition to simplify its messaging while broadening its reach.
Originally launched as a sub-brand, Money Ready quickly emerged as a clearer and more inclusive expression of the charity’s work.
A spokesperson for the organisation said: “This change represents more than just a rebrand. It reflects our aim to ensure that people from all backgrounds are prepared to understand, manage, and take control of their finances. In short, we help people become money ready.”
The rebrand includes a new visual identity, logo, and colour palette inspired by everyday money, including the 50p coin and the contactless symbol.
The design aims to convey clarity, trust and progress, while retaining subtle references to MyBnk’s original branding through evolved shades of maroon and blue.
A flexible visual element called “the path” represents the diverse financial journeys individuals take throughout their lives.
Leon Ward, CEO of Money Ready, said: “This rebrand emphasises the charity’s dedication to empowering people to understand and manage their money.
“It builds on our shift in focus from ‘age’ to ‘stage’, with programmes teaching financial education to people of all ages as Money Ready works to support the UK population to become financially fluent.”
The new strapline, ‘Make money make sense’, is designed to reflect the charity’s commitment to demystifying financial concepts and delivering education that is clear, practical and engaging.
The charity emphasised that while its visual identity has changed, the content and quality of its programmes remain the same.
It is launching a week-long campaign across social media to introduce the new brand, share its thinking behind the name, and encourage public engagement.