Nexo has struck a multi-year partnership with the Audi Revolut Formula 1 Team to become its inaugural official digital asset partner as the team prepares for its entry into the sport.
The agreement places Nexo’s digital asset platform on one of the world’s most visible sporting stages, marking what both organisations describe as a pivotal moment in their respective growth plans.
For Audi Revolut F1 Team, the deal comes as it builds momentum ahead of its debut on the Formula 1 grid. Meanwhile, for Nexo, it represents another step in positioning itself as a premium, globally recognised digital finance brand.
The two brands share values of performance, innovation and engineering excellence. The collaboration is designed to reflect a shared focus on disciplined execution and operating at the highest level, values that are central to both Formula 1 and the digital asset sector.
Antoni Trenchev, co-founder of Nexo, said: “Nexo was built for a demanding reality: instant, self-directed, and always on. Partnering with Audi Revolut F1 Team at the start of their new era is a statement about how we see the future,
“As the team’s official digital asset partner, we will bring meaningful utility and premium experiences to a global audience, grounded in the same discipline and precision that defines success in motor sports.”
The partnership will be activated globally through a mix of premium, digital-first experiences. Nexo plans to use the platform to deepen engagement with both fans and clients, rolling out exclusive access opportunities, co-created content and educational initiatives tied to the team.
The partnership will also lean into immersive brand experiences, using next-generation digital tools to bring audiences closer to the Audi Revolut F1 Team.
These activations are intended to bridge sport, technology and finance, reinforcing Nexo’s ambition to stand out in an increasingly crowded digital assets market while tapping into Formula 1’s rapidly growing global fanbase.