NRMA Insurance has taken over some of Australia’s most high-profile advertising spaces with a out-of-home campaign across Sydney and Adelaide airports.
Through a partnership with JCDecaux, NRMA Insurance will appear across prime locations, including aerobridges at Sydney Domestic Terminals T2 and T3 under a two-year agreement that ensures repeated exposure during boarding and disembarkation.
NRMA Insurance branding will also appear on The P7 Statement at Sydney T1 International Terminal, which is one of the largest large-format advertising sites in the Southern Hemisphere, spanning 2,000 square metres. It will also feature on the T3 Atrium Halo, a premier circular digital display offering full animation capabilities.
In addition, the insurer will serve as a launch partner for six newly developed Digital Large Format sites, designed to capture the heavy traffic flowing through Sydney Airport’s newest gateway. The double-sided St Peter’s Interchange installations complete JCDecaux’s network across all major entry and exit points to Sydney’s WestConnex and M8 tunnel system.
Given the high footfall at the airport, the campaign has the potential to reach over 50 million passengers annually.
Mark Echo, executive manager of channel, performance marketing and effectiveness at NRMA Insurance, said: “With over 25 million domestic passengers annually at Sydney Airport alone, high visibility touchpoints across the airport journey allow us to connect with both business and leisure travellers during moments of extended dwell time and high engagement,
“As NRMA Insurance marks its centenary year, we’re utilising premium placements at Sydney and Adelaide airports to reinforce our positioning as A Help Company at scale.”