PayPal has revealed plans to launch PayPal Ads in the UK, a solution that enables brands to deliver personalised ads to customers based on their previous purchases.
The solution aims to increase sales potential for brands while making ads more relevant to customers, delivering more value for consumers, brands and merchants at every step of the shopping journey.
This is backed up by recent reports which revealed that brands must capitalise on the new ways that consumers are finding their products or services to grow their businesses, according to PayPal.
PayPal Ads will also provide insights based on scaled shopping intent and transaction data for relevant users, which will allow brands to craft dynamic ad messaging and full-funnel campaigns that drive business growth. Brands will then be able to measure the return on investment and impact on market share.
The launch of PayPal Ads in the UK marks the beginning of the international expansion of the solution, which was first launched in the US last year. The rollout will occur in phases, with customers starting to see ads from July 2025.
Mark Grether, SVP of PayPal Ads, said: “In a world where shopping is agentic, invisible, and everywhere, brands need a partner that can help them reach these empowered shoppers. PayPal – and its wealth of consumer knowledge – will help brands and merchants not only respond to demand, but also thrive in this new commerce ecosystem.”