The Pay Your Pension Some Attention campaign has begun teasing the next chapter of its annual #PensionAttention initiative, with a new campaign set to launch on 4 September 2026.
The campaign shared a teaser on LinkedIn, telling followers that something new is being developed for this year’s Pension Attention campaign and encouraging audiences to “watch this space” ahead of the launch.
A dedicated sign-up page has also gone live, inviting people to register their details to be among the first to hear about the new campaign, which is listed as “Coming on 4th September.”
The 2026 campaign follows the fourth Pension Attention initiative, which launched on 4 September 2025 with TV personality Ross Kemp and pension trainer Bola Sol fronting the campaign.
The 2025 initiative, coordinated by the Association of British Insurers (ABI) and Pensions UK, focused on encouraging people to strengthen their pensions and featured Kemp in a fitness-themed advert urging people to “gain pounds” for their future.