PensionBee has strengthened its presence in elite rugby, becoming Saracens’ new front‑of‑shirt partner in a three‑year extension that elevates the retirement savings provider to Lead Partner status through to the 2028/29 season.
The company, which joined Saracens as Official Pension Partner ahead of 2025/26, said the expanded deal reflects the alignment between its mission to empower savers and the club’s long‑term performance culture.
Jordan Lowe, VP Partnerships at PensionBee, said the front‑of‑shirt placement marks a natural next step in the relationship.
“Over the past season, we’ve seen firsthand how aligned our values of innovation, inclusion, sustained performance and empowering people to drive positive change are — and we’re excited to build on that momentum as a Lead Sponsor,” said Lowe.
From 2026/27, PensionBee will appear on the men’s and women’s match shirts, with expanded branding across training wear, coaches’ kit, matchday bibs and shorts. The company retains its exclusive pension category rights.
Saracens CEO Ed Coetzee said PensionBee’s elevation to Lead Partner underscores the strength of the relationship built over the past year.
“PensionBee’s mission to help people build better financial futures aligns closely with our own commitment to developing people, inspiring performance and creating opportunities both on and off the field,” he said. “As we begin our historic 150th anniversary season, this partnership marks an exciting new chapter for Saracens.”
The announcement comes ahead of Saracens’ 2026/27 kit reveal, part of a wider campaign marking the club’s 150th year. Both organisations said the partnership will support meaningful engagement with supporters and communities over the next three seasons.