As the cryptocurrency exchange market becomes increasingly crowded, competitive pricing remains the key to standing out and attracting customers, says Andrea Soto, CMO at Bitunix.
Speaking at Paris Blockchain Week, Soto noted that many exhibitors were showcasing projects similar to Bitunix. However, the crypto database platform is setting itself apart by using price as a differentiator.
While Bitunix doesn’t offer the lowest fees on the market, its below-average pricing is a key factor in attracting customers, according to Soto.
The platform goes a step further by reducing fees even more when users make a deposit. Importantly, Soto noted that these reductions apply even to smaller deposits, a deliberate strategy to make all customers feel valued—without requiring large lump sums to access better rates.
“At Bitunix, you have one advantage that you don’t have in any other exchange. You don’t need to invest $50,000 in order to get lower fees than before. Instead by just by depositing $1,000 dollars in Bitunix, you become a VIP user,” she said.
Positioning price as a key differentiator has enabled Bitunix to double the number of traders on the platform in just 12 months—from over 1 million in 2024 to more than 2 million in 2025, according to the company.