Financial advice and wealth management firm Quilter released a timely new advert ahead of the UK Budget, encouraging people to take stock of their financial plans amid ongoing economic uncertainty.
The campaign, which serves as a topical extension of Quilter’s recently launched brand platform ‘Money needs a plan’, runs across digital out-of-home sites, social media and press.
The creative features a sharp-suited woman, shown from the chest down, striding forward while carrying the Chancellor’s iconic red Budget box.
The visual nod to Westminster tradition is paired with the line: “She’s got a plan for your money. Do you?”, prompting viewers to consider how prepared they are for the changes the Budget may bring.
The work mirrors the stylised look of Quilter’s new brand platform as it includes a clean white background, bold green text and a simple, attention-grabbing central image.
This follows earlier executions in the series, including billboards stating “Your money needs a kick up the ISA”, another featuring a panda next to a stack of cash with the line “Left to their own devices, neither will reproduce”, and “Your money needs to be suited, booted and off to work”. Each is anchored with the overarching message: “Money needs a plan.”