Crisil – the ratings agency majority owned by S&P Global – has invested in a significant brand overhaul, to simplify its divisions and underscore its international status.
The agency, which was the very first ratings agency in India when it launched in 1987, has since developed a global footprint with operations in Asia, Europe, the Americas, the Middle East and Australia.
The project has been designed to position the business as a global, insights-driven, analytics firm and moves away from its legacy identity as the Credit Rating Information Services of India which was previously captured in the logo being styled in all caps.
“Our reimagined brand expresses a more progressive vision of our future,” said Amish Mehta, managing director and chief executive officer of Crisil.
“It celebrates a pioneering and illustrious past and showcases our commitment to deliver actionable insights to clients.
All of the Crisil branded businesses, have been overhauled as part of the project which sees the MI&A and GR&RS operations rebadged as Crisil Intelligence and Crisil Integral IQ respectively.
“The new brand identity guides us in shaping how we present ourselves to the world, influencing every interaction internally and externally to help us deliver exceptional client value,” Mehta added.
The company included a brief analysis alongside the revealing of its new identity, describing the decision to opt for a bold black core colour with a distinct teal colour for the logo on its ratings arm, to convey the confidence and trust rooted in rigour and domain expertise.