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Revolut activates Audi F1 team sponsorship

by Niamh Smith
12.03.2026
Niko Hulkenburg holding a silver Revolut card

Revolut has kicked off its sponsorship activation with the Audi Revolut F1 Team by unveiling a limited-edition payment card inspired by the team’s 2026 challenger ahead of the new Formula One season.

The fintech has released the “Official Card” design to mark the team’s first appearance on the grid, blending motorsport engineering cues with premium materials. The card is coated in the same high-grade titanium used in the R26 – the 2026 car that will be driven by Nico Hülkenberg and Gabriel Bortoleto.

Featuring a sleek, aerodynamic-inspired design, the card aims to bring the performance ethos of the team into everyday life, allowing fans to “carry the precision and spirit of the team in their wallets”.

The launch forms part of Revolut’s broader strategy to turn the sponsorship into a fan-first experience rather than a traditional brand placement. Alongside the card release, customers using Revolut Pay can earn 20x RevPoints when purchasing official merchandise, including caps, T-shirts and jackets, from the team’s online store.

Revolut is also extending the activation beyond digital rewards with experiential marketing during the opening race weekend in Melbourne. The company will host “OverTake: The After Party”, a club night featuring a headline DJ set from Baby J aimed at travelling fans and local audiences.

Antoine Le Nel, chief growth and marketing officer at Revolut said: “From day one, our ambition for this partnership has been clear: put the fans first and we’re excited to reveal the Official Audi Revolut F1 Team titanium-coated card. Designed for racing enthusiasts, who value performance, precision and premium craftsmanship, it offers a tangible way to commemorate a new era of racing.”

Revolut struck a deal to become the title partner of the Audi F1 Team in July, using its financial technology to power team operations and enhance fan engagement.

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