Rhotic Media – the financial services marketing agency – took home the top prize in the Outreach Campaign of the Year category at the 2024 UK Content Awards.
The agency’s work for marketing the Financial Promoter Live! conference was recognised at a gala awards ceremony on 11 July 2024 at the London Hilton Bankside.
Financial Promoter Live! was Rhotic’s first step in building a major events portfolio. FP Live! was a multi-channel conferencing event for senior marketers in banking, insurance, investment and payments. It will run again in March 2025.
At a judging session for the UK Content Awards, held in May, entrants were assessed on how well they met commercial objectives, value for money, implementation, creativity, ability to overcome challenges and on campaign results.
The 2024 judges included representatives from Legal & General, LinkedIn, Hootsuite, Manchester Metropolitan University, and a host of experienced global agency leaders.
Joe McGrath, Founder of Rhotic Media, said this award marks a milestone for us, as we continue to build out the Financial Promoter community.
He said: “This independent endorsement means a lot to everyone at Rhotic as we worked so hard to deliver a high quality event, with outstanding content, great speakers and informed panels.
“We look forward to delivering the same quality at the forthcoming Financial Promoter Awards, which take place on 7 November 2024 at London’s One Moorgate Place.”
Elizabeth Pfeuti, Rhotic Media director and publishing director of Financial Promoter, said the FP brand continues to build in popularity at a staggering pace.
“In Financial Promoter, we have created a forum for senior financial marketers to come together and discuss their daily challenges and the opportunities that exist in the wider market in a collaborative and collegiate way.
”This award is terrific recognition of what we have built so far, but we have high hopes to surpass everything achieved in our inaugural event with a bigger, bolder conference in 2025.”
Marketers who’d like to find out more information about the next Financial Promoter event, can do so at financialpromoter.co.uk/fp-awards/
Other financial winners at this year’s UK Content Awards include credit referencing group Experian and payments business Go Henry.