Pensions insurance group Rothesay Life has signed a multi-year partnership with the England and Wales Cricket Board (ECB).
The deal – which begins with the first Rothesay Men’s Test Match at Lord’s on 10 July – will see Rothesay’s branding feature at every England Men’s and Women’s home test, including the 2027 Men’s and Women’s Ashes matches, and at England Women’s home matches across all formats.
“Rothesay is purpose-built to provide security for UK pensioners,” said Tom Pearce, chief executive officer at Rothesay, who added that the deal means “we can also help to secure the future of test cricket” by inspiring future generations.
Rothesay is the UK’s largest pensions insurance specialist, purpose-built to protect pension schemes and their members’ pensions. It has more than £60 billion in assets under management.
In a media statement, the company said that, throughout the tenure of the deal it will engage its policyholders, employees and fans of the game through a range of activities to bring them closer to the action, including supporting community cricket.
Tony Singh, chief commercial officer at the ECB, said: “With record viewing and attendance figures last year, test cricket has never been more popular, and I am thrilled that Rothesay have endorsed our vision for growing the game across all formats.
“I look forward to seeing their brand proudly displayed at a series of iconic matches over the next few years, including Jimmy Anderson’s final test next week, The Ashes in 2027 and the first ever England Women’s test match to be held at Lord’s.”