RSA Insurance will rebrand to Intact Insurance by the end of 2025.
The move marks a milestone in the company’s history and aims to align its UK and international operations more closely with its parent company, Intact Financial Corporation.
Ken Norgrove, CEO of RSA UK & International, said: “As part of Intact, we operate in an increasingly interconnected world and having a brand that unites our businesses globally will help in our ambition to outperform the market, become the best Commercial insurer and to grow our Specialty Lines business in the UK by leveraging Intact’s global footprint.”
Since its acquisition by Canadian insurance leader Intact Financial Corporation in 2021, RSA has seen significant transformation, establishing itself as a key pillar of Intact’s global strategy.
The rebrand aims to unify the organisation under a single global identity, helping to accelerate strategic goals, leverage global expertise and foster greater cohesion across markets.
Charles Brindamour, CEO of Intact Financial Corporation added: “Intact has a global footprint with big aspirations for the future and RSA is already a significant contributor. Aligning under the Intact brand is a natural next step in our strategy to strengthen our leading position in the UK, Europe and Ireland.”