Mid-market consulting group RSM has launched a new US-focussed advertising campaign to showcase the transformation of its consulting business after the merger with the UK arm.
The campaign has been timed to follow the announcement in October 2024 of the transatlantic merger of RSM UK with RSM US which the business said will establish a partner-owned organisation with annual revenues in excess of £4bn (US $5bn).
Advertising will run across multiple channels including on the New York Times’ digital platform and podcast advertising with The Wall Street Journal.
“This is a new era for RSM consulting,” said Pat Vance, consulting leader with RSM US LLP.
“This campaign acknowledges RSM’s deep-rooted history in tax and accounting and spotlights the tremendous transformation of RSM’s consulting business, which has doubled in the last five years.”
RSM is seeking to showcase its integrated suite of consulting solutions across IT, risk, security, finance, human resources and outsourced solutions.
In October, RSM’s UK chief executive, Rob Donaldson said bringing the organisation’s resources together with the US and Canadian arm was the “next logical step” on the group’s journey.
“We already have strong bonds with our transatlantic colleagues and work together with a common aim, to be leading advisors to the middle market.
“We’ve decided to come together to form a unique partnership that goes further to service the needs of our clients as they expand globally, and to create terrific opportunities for our own talent. Now is the time to accelerate our ambitions by drawing on each other’s considerable strengths to become the middle market advisor of choice, globally.”