Santander reboots Ant and Dec campaign

Santander has launched a star-studded TV campaign, featuring the return of a fictitious rival bank run by presenter duo Ant and Dec.

The campaign celebrates the launch of the bank’s Edge current account, which offers a range of benefits to its retail clients and replaces its 123 current account.

By showcasing the downfalls of the “Bank of Antandec,” the campaign positions the Santander Edge current account as the better way for customers to manage their day to day, said Dan Sherwood, marketing director at Santander UK.

“The Bank of Antandec aren’t just any bank. They’ve always been a bank full of positive intentions, but just haven’t quite got the execution right.

“However, cracks are starting to show at the Bank of Antandec HQ and the great value being offered by Santander is really starting to impact,” Sherwood said.

The current account will offer benefits to help customers build for the future, including cashback on essential spend and exclusive savings rates.

Each advert features “Bank of Antandec” attempting to sabotage Santander’s current account launch.

The campaign will be brought to life at iconic sites across London and throughout the country, including a live projection at Liverpool Albert Dock.

It will also run across TV, video on demand, cinema, radio, social, digital display, in-branch.

The bank’s first iteration of the campaign, which first appeared in 2019, has won awards for its contribution to Santander’s growth.