Savills has signed as a sponsor of Bath Rugby, with the property advisor’s logo set to appear on the team’s playing shorts for the remainder of the 2024-25 season.
The partnership aims to reflect Savills’ support for local communities and is based on shared values, with the company noting similarities between its business principles and rugby’s emphasis on integrity, collaboration and perseverance.
Tom Adams, head of business development at Bath Rugby, said: “There is clear synergy between Savills and Bath Rugby, not just in values but also in vision — this has made the partnership feel like a natural extension of both organisations. We’re excited about what we can achieve together.”
The move builds on Savills’ long-standing relationship with Bath Rugby, having previously held naming rights for the South Stand. The partnership is also seen as an opportunity to connect with the club’s business network and align the Savills brand with Bath Rugby’s heritage and high-performance culture.
Luke Brady, regional director at Savills, added: “At Savills, we are passionate about supporting the communities we operate in, and Bath Rugby represents the very heart of this city. The club’s proud heritage, ambitious outlook and dedicated supporters make this a great natural fit for us.”