Standard Chartered has rolled out the second phase of its ‘Now’s Your Time for Wealth’ campaign, this time bringing its CIO to the forefront of its regional wealth messaging.
This phase targets affluent clients managing cross-border portfolios. As more investors diversify into regional wealth hubs and rethink their risk exposure, Standard Chartered is positioning its CIO as a source of direction, stability and opportunity across markets.
Therefore, the campaign centres on delivering bold, real-time investment insight at the moments that matter.
Haymans Fung, global head of marketing for wealth and retail banking at Standard Chartered, said: “Investors today are navigating a far more complex landscape, with geopolitical developments and market shifts influencing decisions across borders,
“With this next phase of our ‘Now’s Your Time for Wealth’ campaign, we aim to give clients clearer access to the insights and connections that matter most. By combining our international network with our 170 years of expertise, and timely perspectives from our Chief Investment Office, we are committed to supporting clients in making confident, well-informed decisions wherever they are in their wealth journey.”
Through this campaign, Standard Chartered reinforces its position as a strategic partner for investors with a global perspective, providing insight and confidence across markets, cycles and every decision shaping their financial future.
It builds on the prior phase, which showcased the bank’s deep experience in connecting capital and commerce across investment, trade and wealth corridors worldwide.
This extended phase introduces CIO-driven insights through content designed to give investors direct access to the bank’s high-frequency market outlooks, expert sector calls and timely cross-market guidance. It includes new editorial partnerships and digital releases aligned with market movements, bringing the CIO’s perspectives to a broader affluent audience.
Meanwhile, the campaign’s full-funnel media strategy, which is supported by dentsu Singapore, is designed to engage investors across multiple touchpoints.
It spans OOH, Meta, LinkedIn, YouTube, programmatic media, Google Demand Gen and AI-enabled search to ensure broad visibility among diverse investor audiences.
Additional channels, including podcasts, online radio and connected TV, tap into emerging trends to deliver more personalised and engaging experiences.
Offline-to-online retargeting further aligns messaging with investors’ behaviours and Standard Chartered also leverages CPD capabilities to tailor content, such as delivering CIO insights based on individual investment patterns.