Sompo has strengthened its sports marketing strategy after announcing a multi-year partnership with golf’s PGA tour, becoming the sponsor of a full-field PGA tour tournament from 2027 before transitioning into the newly launched PGA TOUR Championship Series in 2028.
The partnership will provide Sompo with a global brand platform, using one of golf’s most prominent competitions to increase awareness among customers, business partners and communities.
The first Sompo-sponsored event will take place from 26 July to 1 August 2027 at Silverado Resort’s North Course in Napa, California.
From 2028, the tournament will become part of the PGA TOUR Championship Series, with details of its future location to be announced.
The deal marks the first sponsorship agreement announced for the PGA TOUR Championship Series, which was unveiled in June 2026 and will bring together the TOUR’s leading performers across a season of 23-24 events.
James Shea, Chief Executive Officer of Sompo Property & Casualty, said the partnership would help the company expand its global profile while creating new opportunities to engage with customers and communities.
“This partnership represents a major opportunity for Sompo to further expand our global brand awareness and showcase the strength of our business to customers, partners and communities around the world,” Shea said.