Standard Chartered has teamed up with Liverpool FC to launch to global campaign designed to promote the bank’s Signature CIO Funds across 12 key markets.
‘Invest Like Champions’ reframes wealth management through the lens of elite football, using Liverpool FC’s on-pitch decision-making as a metaphor for disciplined investing.
Standard Chartered uses its partnership with the club to draw clear parallels between the roles players perform during a match and the strategies required to build resilient portfolios.
By aligning football’s tactical intelligence and depth of talent with a research-led, multi-asset investment approach, the campaign positions successful investing as a game of preparation, balance and long-term thinking.
In a market defined by complexity and noise, the campaign elevates discipline and expertise as essential to successful investing. The ‘Invest Like Champions’ positioning is designed to instil confidence, equipping clients with world-class insight to navigate today’s financial landscape.
Within this context, the Signature CIO Funds are positioned as the practical solution. As globally diversified, actively managed portfolios anchored in the bank’s CIO house views, the funds are designed to help investors navigate complexity with confidence.
The campaign will run in Hong Kong, Singapore, Malaysia, Brunei, Mainland China, Taiwan, Korea, UAE, Bahrain, Kenya, Nigeria and Jersey, from February to April 2026.
Content is timed around key football moments to drive organic sharing, delivered through immersive, mobile-first formats like Meta Story Builder.