Starling Bank has brought its name to life with the launch of an out-of-home campaign featuring a digital billboard at London’s Waterloo Station.
The creative displays a dynamic visual that resembles a murmuration, which is a pattern inspired by starling birds flying together, to reflect the bank’s name.
The animation transitions into Starling’s blue logo, accompanied by the tagline “Game-changing banking. Life-changing habits.”
Set against a purple background in the brand’s signature colours, the campaign highlights Starling’s refreshed visual identity, which was introduced in September alongside new colours, card designs and an updated app.
The new identity draws inspiration from the colours of real starlings, with both the refreshed visuals and the campaign working together to bring the bank’s name to life.