State Street Corporation has relaunched its corporate brand and identity for the first time in 50 years.
The company’s corporate refresh has been designed to reflect the company’s innovation and history of firsts, a company spokesman said in a statement accompanying the launch. The new identity was on show at the 2023 Sibos Conference in Toronto (pictured).
Lou Maiuri, president, chief operating officer and head of investment services said the company was keen to communicate its position in the ecosystem – that it is a leader, transformative and client-centric.
“It demonstrates the essential advantage we deliver to institutional investors with leading financial platforms, data, expertise and solutions that help enhance performance and better decision making,” he added.
The company said that the brand remains a “critical driver” of the success of the company, its employee engagement, and its market value.
Wednesday (20 September) also marked the official launch of State Streets new Boston headquarters in One Congress Street, in the Bullfinch Crossing area of the city.
“This is the beginning of a new and exciting chapter in our company’s rich history, and one that will provide our employees with a state-of-the-art working environment that will increase our ability to collaborate and ultimately, help us achieve better outcomes for our clients, our employees and the industry,” said Ron O’Hanley, chairman and chief executive officer of the company.