T. Rowe Price has expanded its partnership with the Baltimore Ravens to cement its position as both the official investment partner and official retirement partner of the NFL team.
As part of the deal, T. Rowe Price becomes the presenting sponsor of the Champions Club and Legends Suites. These are two of the Ravens’ premier field-level hospitality experiences at M&T Bank Stadium, which are set to launch in the 2025 season.
The firm will also provide exclusive branding throughout the stadium’s west end zone, including a new field-level LED ribbon display.
The move forms part of the firm’s wider global brand strategy, aimed at raising awareness of T. Rowe Price as a world-class active asset manager and retirement leader.
At the heart of this is its “Power of Curiosity” platform, which is designed to spotlight the active research and independent thinking that drive its investment process.
Theresa McLaughlin, global head of marketing at T. Rowe Price, said: “With our ongoing global brand strategy, we continue to take a fresh approach to our partnerships,
“We’re going bigger and bolder with experiential activations that make T. Rowe Price part of moments that matter for our audiences. As we continue to invest in our brand, deepening our relationship with the Baltimore Ravens was a straightforward choice, allowing us to tap into a highly engaged national and international fan base in new ways.”
The agreement builds upon the long-standing partnership between the Ravens and T. Rowe Price.
Since 2013, the two Baltimore-based institutions have worked together on community initiatives.
These include Ravens Family Movie Night, the Community Quarterback Award and the Baltimore Ravens High School Leadership Institute, a flagship programme offering leadership development for students across Baltimore City and County.
Raymone Jackson, head of community affairs and president of the T. Rowe Price Foundation, added: “Our partnership with the Baltimore Ravens amplifies our strengths, our rich history, our proven track record, and our people to create lasting impact for our brands but also to continue to make meaningful contributions in the community. We will continue working together on initiatives that foster positive change.”