A blockchain technology group is to launch an investment product to go head to head with the inflation protection strategies offered by asset managers such as Vanguard, BlackRock, and Goldman Sachs.
Zaisan, a Dutch technology group, is seeking European regulatory approval for its new anti-inflationary strategy which will use a basket of commodities and indexing instruments to keep pace with the cost of living.
As the company will be using crypto tokens – where the monetary value is pegged to assets designed to keep pace with inflation – it will need to promote the product in line with new rules being implemented by the European Securities and Markets Authority (ESMA) in 2024.
In the UK, the FCA rules stipulate that “where the performance of crypto assets relies on an algorithm or holdings of other crypto assets to achieve its goals”, firms must now follow strict rules on promotions, linked to requirements in the FCA handbook.
Zaisan has appointed chief operating officer, Daniel Liven, to drive the project forward. Liven was previously a director and general counsel of real estate investment group SMB Capital.
Speaking at the 2023 Seamless Europe conference in Berlin, he said the company was hoping to attract interest from investors who have become frustrated with the limitations of traditional investment vehicles which lack transparency or have high fees.
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