The Kingdom Bank has upgraded its sponsorship of West Ham United, moving from a regional to global partnership.
The Dominica-based bank has served West Ham’s regional partner for the Eastern Caribbean since March 2024. The expanded agreement now makes it the club’s global partner.
Nebil Serkan Subari, founder of The Kingdom Bank, said: “What began as a regional partnership has grown into a global collaboration that reflects our shared values – excellence, innovation, and connecting with communities around the world,
“This partnership allows us to bring our secure, digital-first banking solutions to an even wider audience, empowering both West Ham United fans and businesses worldwide.”
The multi-year partnership will enable The Kingdom Bank to reach new audiences worldwide, building on a period in which its monthly transactions have doubled over the past 18 months since the partnership began.
In particular, the bank will gain global visibility through pitch-side LED displays, stadium screens, and digital integrations across West Ham United’s international platforms.
In addition, a series of innovative online activations will further boost The Kingdom Bank’s presence among the club’s international fanbase.
The Kingdom Bank intends to use the partnership to go beyond simple visibility and connect the passion of West Ham United fans with the ease and convenience of modern digital banking, making global transactions faster, simpler and more rewarding.
The partnership also offers benefits for fans and bank users alike. Both West Ham United supporters and The Kingdom Bank customers will have the chance to win premium hospitality packages, including flights to London.
In addition, there will be opportunities to win exclusive signed merchandise from the men’s and women’s first teams, along with a range of other rewards.