Global cryptocurrency exchange Toobit has partnered with LALIGA in a regional agreement covering the Middle East and North Africa (MENA).
Under the collaboration, Toobit becomes an official regional partner of LALIGA. The partnership is built around a shared focus on innovation and growth, aligning LALIGA’s “The Power of our Fútbol” positioning with Toobit’s aim to provide a secure, user-focused crypto trading experience.
The partnership will be promoted under the tagline “Play on a bigger stage”, reflecting LALIGA’s digital engagement strategy and Toobit’s ambition to support traders operating in global markets.
Both organisations said the partnership aims to deliver localised engagement across the MENA region, combining education, secure market access and football-related fan experiences.
Mike Williams, chief communication officer at Toobit, said: “The MENA region is a hub for both football and digital asset adoption. This partnership allows us to connect with fans and traders on a deeper level, providing them with educational resources and secure access to the crypto economy while they enjoy the matches they love.”
As part of the agreement, Toobit users will have access to a series of LALIGA-related activations during the 2025/26 season. These include opportunities to win VIP trips to Spain to attend LALIGA matches, as well as giveaways of signed jerseys and limited-edition memorabilia from LALIGA clubs.
To mark the launch of the partnership, Toobit is rolling out a number of promotional campaigns, including the ‘Super Match Carnival’ and the ‘Elite Championship’. Together, these activations feature a combined prize pool of close to $2 million, offering cashback incentives, deposit bonuses and prizes linked to LALIGA.