Tradeify has made its first investment in sport by partnering with Luke Littler, who will serve as the retail trading platform’s new global brand ambassador.
As part of the multi-year collaboration with the World Number One and 2024/25 PDC Darts World Champion, Tradeify branding will appear on the back of Littler’s playing shirt.
Tradeify will also tap into Littler’s broad appeal to widen its reach, engage new audiences and support its mission to make trading accessible through a series of darts-themed activations. The first launches at the World Championships, with a funded account giveaway for every 180 he hits.
The partnership serves to launch Tradeify’s new ‘Champion Mindset’ campaign, which features Littler at its centre. The campaign explores the qualities needed to excel in both professional sport and financial markets, showing that the difference between “almost” and “exceptional” isn’t luck, but precision, drawing clear parallels between Littler’s approach to darts and the discipline required in trading.
Brett Simberkoff, founder and CEO of Tradeify, said: “Just like Luke, Tradeify has experienced a huge growth trajectory since launching in 2021 and the timing was perfect to amplify our brand and mainstream understanding of proprietary trading through sport,
“This partnership is the perfect platform to launch our ‘Champion Mindset’ campaign and help more people understand the mindset that drives success in both trading and sport”.