The UK Building Societies Association (BSA) has kicked off its annual celebrity-endorsed campaign to encourage British people to save more.
“UK Savings Week” will run from 18 – 24 September 2023 and will feature gymnast Max Whitlock OBE and TV baker Benji Ebuehi.
The trade group has built a dedicated website which offers savings tips and aims to answer common questions.
Robin Fieth, chief executive of the Building Societies Association said it is “perhaps surprising” that the level of engagement people have with their personal finances remains fairly low.
He said: “As savings rates have been increasing over recent months, shopping around can now make a sizeable difference to the returns available.
“It’s encouraging that many of those who currently do not have any savings are confident they can start saving every month, and there are lots of different savings accounts available for all levels of savers.”
The dedicated week is designed to encourage the UK public to take an interest in their savings and follows the research that 1 in 7 UK adults have no savings at all.
“Every small contribution made to a savings pot can go a long way, but the key to this is starting a savings habit,” Fieth said.
“We all know life gets in the way, and savings, understandably, can slip down the priority list. But taking the thought out of saving and putting away a set amount at the start of each month can be a great way to make it a habit and achieve your savings goals.”