Ultima Markets and FC Internazionale Milano have brought their regional partnership for the Asian market from screen to stadium, celebrating the collaboration with an event in Milan.
Held at Inter’s headquarters, the occasion brought together leadership teams from both organisations for a private tour of the club’s Heritage and Trophy Rooms, followed by an official signing ceremony in the Media Room. The celebrations concluded at San Siro Stadium, where guests attended Inter’s Serie A match against Fiorentina.
The partnership was established in August and designates Ultima Markets as Inter’s official regional partner in Asia.
The alliance is built on shared values of integrity, precision and ambition, with both brands seeking to connect the passion of football with the empowerment of trading knowledge.
The collaboration has also inspired ‘A Champion’s Journey’, Ultima Markets’ latest campaign, which draws parallels between sporting excellence and trading resilience.
The Milan event followed another significant development for Ultima Markets, whose UK entity recently received authorisation from the Financial Conduct Authority (FCA), reinforcing the company’s commitment to transparency and global credibility.
As part of the multi-year agreement, Ultima Markets and Inter plan to roll out co-branded content, digital activations and educational initiatives aimed at engaging Asia’s growing financial and sports communities.