Vanguard is using its third annual Tough Mudder to maintain distributor and adviser adviser relationships outside the traditional marketing channels, with participation expected to exceed 1,200 industry professionals.
The Tough Mudder is taking place on 18 September 2026 at the London South Course in Faygate, West Sussex, and is open to advisers, asset managers, discretionary fund managers, platforms and financial media.
Vanguard has used the event since its 2023 launch as a channel for engaging the intermediary community it relies on for fund distribution, outside of formal sales and marketing activity.
A Vanguard spokesperson said: “The Tough Mudder Takeover has quickly become a fixture in the industry calendar. We were hugely encouraged by the turnout last time, and we’d love to see even more teams get involved this year.”
The event is open to the wider UK financial services community, with Vanguard expecting its broadest turnout to date when the course opens in September.