Vanquis has joined the Professional Darts Corporation as an official banking partner.
This marks the next chapter in the brand’s partnership with PDC following 5 years of being a sponsor through their vehicle finance brand, Moneybarn.
Tim Schwarz, head of brand at Vanquis, said: “Since 2019, we’ve proudly supported the PDC through our vehicle finance brand, Moneybarn. Elevating our sponsorship to Vanquis reflects our broader commitment to supporting customers across their financial journeys.
“As the exclusive finance partner of the PDC, we’re excited to engage with this incredible community, expanding our reach from vehicle finance to our full suite of financial products. We look forward to helping even more people build stronger financial futures.”
The collaboration will officially launch at the 2024/25 World Darts Championship at London’s Alexandra Palace.
Vanquis will connect with PDC fans through branding on tournament stages and player shirts, ticket promotions, event and digital activations, and content collaborations with leading darts stars.
As part of the partnership, the Vanquis logo will feature on the stage branding during the 2024/25 World Championship, running from December 15 to January 3.
Vanquis, the UK’s largest specialist finance provider for financially underserved customers, serves 1.75 million people through its brands Vanquis, Moneybarn, and Snoop.
Matt Porter, chief executive, PDC, added: “It has been great to work with Moneybarn throughout the last five years, and our new partnership with Vanquis will provide an exciting alignment between their consumers and our fanbase.
“The sport has enjoyed record-breaking growth throughout the last 12 months, and we’re looking forward to building on that success with Vanquis.”