Vitality has expanded its partnership with the England and Wales Cricket Board (ECB), becoming a new back-of-shirt sponsor on the England kit.
Building on a collaboration that spans more than a decade, Vitality’s branding will now feature on all England’s Men’s Women’s, Lions and Mixed Disability playing kit for the first time.
Since the partnership began in 2014, Vitality and the ECB have worked together to encourage cricket fans to lead healthier, more active lives and to inspire more people to take up or return to the game.
Nick Read, chief Vitality officer, said: “Cricket has some of the most inspirational sports people and role models playing at the very top of the game, which is vital in helping increase participation in cricket at every level and across sport more generally.”
Vitality’s commitment to cricket runs throughout the sport. It is the title partner of Men’s and Women’s International T20s, the T20 Blast and recreational T20 cricket, and also serves as the Official Wellness Partner of The Hundred and Test cricket.