WisdomTree is to target on-chain firms seeking real asset investments, launching a platform for those seeking a bridge between traditional and decentralised finance.
The investment group, which has $110.6 billion in assets under management, said the move is designed to attract interest from on-chain firms who are looking to access digital funds without leaving their native ecosystem.
The WisdomTree Connect platform will be available as a web portal and an API and the firm said it is “exploring other novel methods of interaction via decentralised application.”
Will Peck, head of digital assets at WisdomTree, said: “We’re thrilled to announce the launch of WisdomTree Connect.
“With increasing interest in tokenised real world assets, WisdomTree Connect opens up additional business to business (B2B) and business to business to consumer (B2B2C) opportunities for WisdomTree.”
The platform will operate by giving users a digital record of the WisdomTree digital funds held in their own wallets, which can either be self-hosted or held with a third party custodial wallet service.
The company said that digital funds purchased through WisdomTree Connect can be transferred on-chain on a peer-to-peer basis, to other onboarded and eligible users.
The news comes as traditional, regulated, asset-managers continue to increase their investment in tokenisation and tokenised assets.
On Friday (13 September), Janus Henderson announced a partnership with Anemoy and Centrifuge to launch its first tokenised fund. It followed previous tokenised fund announcements from BlackRock and Schroders.
In November, UK asset managers were given the green light to develop tokenised versions of their existing funds following exploratory discussions with the Treasury and the Financial Conduct Authority.