Zilch has launched its larget marketing campaign to date to celebrate the milestone of surpassing five million registered customers in under five years.
The “Spend with benefits” campaign involves a multi-media takeover which aims to position Zilch as the payments provider offering the most benefits of any in the market today.
It features Zilch’s second full advertising takeover of Metro newspaper, featuring different full cover wraps for every day of the week, each spotlighting a different benefit of shopping with Zilch.
These benefits include no late fees or hidden charges, flexible options like “snooze your payments” and three payment options as well as instant rewards up to 5% when customers opt to pay now.
The campaign also includes full-site takeovers of MailOnline and Metro’s home pages, MailOnline app Splash, a video takeover and a Metro logo morph.
Zilch’s branding will appear at some of the UK’s most iconic OOH advertising locations, including Old Street roundabout and major train stations like Euston, Waterloo and Victoria.
Philip Belamant, co-founder and CEO of Zilch, said: “We’re solving a £15 billion unspoken high-cost credit problem for consumers in the UK. This first of its kind campaign is both a creative and commercial milestone, and I’m proud of the entire team for earning our way here.”