Barclays has partnered with the Scottish FA to become the headline sponsor of Hampden Park, resulting in the national stadium being renamed Barclays Hampden.
The partnership aims to reaffirm Barclays’ commitment to Scotland through football, entertainment and community initiatives.
As part of this, the bank will also partner with the Men’s and Women’s Scottish Cup and take on naming rights for the Barclays Next Gen Girls’ Performance Programme, which offers tailored support to help develop emerging talent across the country.
The move follows similar activity earlier this year, when Barclays became the founding partner of Co-op Live in Manchester and the principal partner of The O2 in London. The decision to expand its presence in Scotland reflects the bank’s continued focus on the region.
Barclays has supported Scotland through a range of initiatives, including providing more than 300 grants to grassroots football clubs via its Community Sport Fund over the past four years.
Stephen Flaherty, Scotland site lead and CTO & head of group technology infrastructure services at Barclays, said: “Our partnership with the Scottish Football Association is a reflection of Barclays continued investment in the UK and Scotland. With over 7,000 colleagues across our Scottish campuses, one of only two locations globally that has every business function represented, Scotland is central to our long-term strategy,
“This partnership is yet another milestone as we continue to drive commercial growth, expand resources for Scottish businesses, and offer greater choice in the market. Partnering with the Scottish FA further cements our ambition, and in a year like this we could not be happier to enter this partnership and cheer on our teams to further glory.”