Bitget has enlisted Atlético Madrid’s Julián Álvarez to promote its AI-powered crypto assistant, Get Agent, in the latest instalment of its LALIGA collaboration.
The new advert reveals a twist that Álvarez’s “secret coach” isn’t a person, but an AI designed to think quickly, spot patterns and help traders make smarter calls, much like a top striker reads the pitch.
Ignacio Franco, CMO at Bitget, said the collaboration captures a shared truth between elite football and smart trading.
He said: “Great players aren’t defined by luck, they’re defined by preparation, timing, and the right guidance. GetAgent brings that same advantage to traders by transforming raw data into decisions they can act on with confidence. Partnering with Julián lets us show, in a relatable way, how the right intelligence can change the game.”
The campaign sits within Bitget’s broader push to showcase how it has been shaping an AI-driven trading culture, formed with various touchpoints. This includes Bitcoin Wallpaper Day, a global moment where users created personalised BTC market art using AI, and Bitget’s ongoing AI trading camp, which helps newcomers learn through interactive, conversational guidance.
Álvarez’s involvement adds a new dimension to that narrative, helping shift GetAgent from a behind-the-scenes product feature into a familiar presence that users can recognise and engage with daily.
The advert also builds on the first chapter of Bitget’s LALIGA collaboration, released in April, which featured three spots starring Barcelona winger Raphinha.
That campaign drew parallels between the precision of top-flight football and the strategic mindset required for effective crypto trading, highlighting the exchange’s range of trading tools.