Chase has launched a World Cup-themed campaign for its Sapphire Reserve credit card, with a national TV ad featuring Ted Lasso star Juno Temple, NFL star Myles Garrett and Olympic snowboarder Chloe Kim.
The ad uses Americans’ unfamiliarity with soccer rules to position the Sapphire Reserve card as a frictionless travel option, timed to the World Cup’s cultural moment ahead of the tournament.
Sapphire Reserve cardholders get exclusive access to two stadium dinners at World Cup venues, part of a dining rewards strategy Chase has been building since acquiring restaurant recommendation platform The Infatuation in 2021.
Leanne Fremar, global chief brand officer at JPMorganChase, said the goal was to create a campaign that “feels real and entertaining for people in the U.S. while still showing off what makes Sapphire Reserve special.”
Chase is activating around the tournament without holding official sponsorship rights, using card benefits and experiential events to extract value from the World Cup’s cultural moment without the cost of a formal partnership.
The campaign runs from May 25 ahead of the 2026 FIFA World Cup, which is being hosted across the United States, Canada and Mexico.