Aegon’s Mylo: data-driven mascot for a longer life
Pensions provider Aegon has unveiled Mylo, a new data engagement platform designed to support members throughout their financial journey and...
Pension schemes launch campaign to reframe capital markets
A coalition of UK pension schemes, managing more than £150bn in assets and representing over 11 million members, has launched...
Skills gap? Enter our awards
A few weeks ago, the Rhotic team headed to Manchester for the Apprenticeship Guide Awards in which we were shortlisted...
Storytelling increasingly powerful for financial services
The often-complex world of financial services is embracing the power of storytelling to build trust and simplify intricate concepts. This...
The end of ambiguity in financial campaigns
Clearing out a wardrobe in our latest spring clean, I came across a lost treasure in a ‘going out’ bag...
Communications: Getting a seat at the top table
From press cuttings to advising on strategic business objectives, financial services comms has been on an evolutionary journey – and...
Comment: Lifelong learning
In preparation for our holiday to Japan at the end of last year, I decided to learn some basics of...
FCA private market consultation targets comms and promotion
The UK’s financial regulator has launched an industry consultation on a proposed new private equity market, with specific mention of...
FCA crypto report – a deep dive for marketers
In the battle for assets and customer allocation, understanding the “why” and the “how” is as important as the “what”...
FP Live! 2025 agenda launched…
The provisional agenda for Financial Promoter Live! 2025 has been published, showcasing an expanded programme for the second conference and...