People’s Pension shakes up retirement marketing
The world of pensions and retirement marketing is often defined by caution, compliance and conservative imagery: white linen-clad old people,...
Stamp your authority
When I was younger, I loved to write. Whether it was in-depth reportages of school trips or dystopian teen novellas,...
Aegon’s Mylo: data-driven mascot for a longer life
Pensions provider Aegon has unveiled Mylo, a new data engagement platform designed to support members throughout their financial journey and...
Pension schemes launch campaign to reframe capital markets
A coalition of UK pension schemes, managing more than £150bn in assets and representing over 11 million members, has launched...
Skills gap? Enter our awards
A few weeks ago, the Rhotic team headed to Manchester for the Apprenticeship Guide Awards in which we were shortlisted...
Storytelling increasingly powerful for financial services
The often-complex world of financial services is embracing the power of storytelling to build trust and simplify intricate concepts. This...
The end of ambiguity in financial campaigns
Clearing out a wardrobe in our latest spring clean, I came across a lost treasure in a ‘going out’ bag...
Communications: Getting a seat at the top table
From press cuttings to advising on strategic business objectives, financial services comms has been on an evolutionary journey – and...
Comment: Lifelong learning
In preparation for our holiday to Japan at the end of last year, I decided to learn some basics of...
FCA private market consultation targets comms and promotion
The UK’s financial regulator has launched an industry consultation on a proposed new private equity market, with specific mention of...