Q&A: Allianz targets consumer market for growth
Allianz's recent rebrand of LV= Broker and Flow marks a significant turning point for the insurer. Financial Promoter chats with...
PensionBee ramps up marketing spend for US expansion
Ahead of its expansion into the US, online pension provider PensionBee is significantly increasing its marketing investment and growing its...
Blackstone displays an ocean of opportunity
Blackstone, one of the world’s largest alternative asset managers, has launched its first brand campaign designed to widen access to...
Social impact investor rebrands as Better Society Capital
The UK’s leading social impact investor has rebranded as Better Society Capital. Founded as Big Society Capital, the new name...
Marketers underestimate impact, despite ROI confidence
Marketers are significantly more confident in their ability to accurately measure return on investment, up to 84% from 69% in...
ABI campaigns for market accessibility
The Association of British Insurers (ABI) has unveiled a strategy report to tackle financial exclusion across credit, insurance, and savings....
Online dominates UK adspend
The UK advertising market grew by 6% in 2023, according to the latest WARC expenditure report. While traditional ad mediums...
Watchdog cracks down on greenwashing
The Financial Conduct Authority has launched industry guidance to help marketers understand the requirements of its anti-greenwashing rules, coming into...
Convex’s memorable marketing sees growth
Convex Insurance has achieved its first profit since launch, reporting an annual net profit of $503.2 million in 2023. Launching...
Marketing budgets continue to expand
40% of marketers are expecting an uplift in available budget in the coming year, according to the latest IPA Bellwether...