The path to payoff: Are we driving growth, or just planning what’s easy to measure?
At an FP Live! roundtable hosted by media agency The Kite Factory, senior financial services marketers came together to explore...
FP Awards USA: All the winners
From masterful brand overhauls to viral digital movements, the inaugural Financial Promoter Awards USA celebrated the elite minds transforming modern...
FP USA Finalists: Travelers
When an insurance giant successfully pairs massive commercial scale with targeted localised engagement, the results go far beyond basic brand...
FP USA Finalists: Lisa Liu, Raisin
When Lisa Liu joined Raisin US as Chief Marketing Officer, she inherited a paradox. Globally, the fintech firm was an...
Reimagining financial services events with AI
Financial services organisations are evolving faster than ever. With volatile markets, shifting regulations, changing client expectations and the rapid rise...
FP USA finalists: Lippincott
One of the most respected agencies in financial services circles, Lippincott is up for Brand Agency of the Year at...
FP USA finalists: Capital One
Across the past 18 months, Capital One’s US Marketing Team has delivered one of the most consistent and culturally fluent...
Royal London begins multi-channel brand push
Royal London launched a new brand positioning and campaign on Friday highlighting its customer‑owned model. It comes as competition intensifies...
Money 20/20: Clear Junction and Agant partner up
Clear Junction Group and digital asset issuer Agant have partnered to market and distribute GBPA, a new pound sterling stablecoin....
FP USA Finalists: Middesk
Shortlisted for In-house Team of the Year and Event-led initiative of the Year at the Financial Promoter Awards USA, Middesk...