Marketers are not using AI effectively
UK marketers are not leveraging advancements in artificial intelligence in the workplace, despite recognising its advantages, according to a study...
UK marketers are not leveraging advancements in artificial intelligence in the workplace, despite recognising its advantages, according to a study...
Congizant put its partnership with the Aston Martin F1 team on show at this year’s FT Global Banking Summit. The...
This year’s gathering of prominent insurance players was the perfect opportunity to review one of 2023's most successful marketing initiatives....
The optimum balance between brand building and activation is 60:40, according to a report by the Institute of Practitioners in...
Traditional banks are ahead of challenger banks in prioritising sustainability, though both consider it of less importance than in previous...
In September, State Street unveiled its first brand refresh in 50 years. With the identity of one of the world’s...
Technology firm Thales’ Digital Identity and Security arm showcased its sustainable card offering at this year’s Seamless Berlin 2023. The...
Aviva has released a new advert to build on its wider “making it click” campaign. Targeted at Aviva's business customers,...
Newly launched wealth manager Six Degrees plans to differentiate itself from competitors in the industry through its human-centric approach. The...
Canada Life and AKG’s “State of flux” report revealed a low engagement rate with and lack of trust in financial...
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